Tue, 30 April 2013
"Halo 4: Forward Unto Dawn" Producer/Development Executive/Digital Media Guru/Filmmaker Josh Feldman Shares Stories Of Breaking Into Hollywood
In this episode, I have the honor of chatting with producer/development executive/digital media guru/filmmaker Josh Feldman. What happens when someone is equally passionate about both technology and storytelling? You get 2-time Streamys winner Josh Feldman. Josh's credits include: "Halo 4, Forward Unto Dawn," "Electric City," "Larry Crowne," and "Koreatown." His work on the web series "Halo 4: Forward Unto Dawn," was viewed over 50 million times. We talk about everything from shooting on 16mm film at Ithaca College to working with Tom Hanks to bringing the Master Chief to a live action format.
JOSH FELDMAN'S BIO
Josh Feldman has consistently been at the intersection of storytelling and technology.
Most recently, he served as Executive Producer on HALO 4: FORWARD UNTO DAWN, helping to package and manage creative development on a five-part live-action digital series for Microsoft and 343 Industries. FORWARD UNTO DAWN represents the most ambitious live-action incarnation of the hugely popular Halo franchise. Josh creatively managed a custom-designed pre-release viral campaign. To-date, FORWARD UNTO DAWN has amassed over 50 million views.
Prior to his association with Microsoft, Josh spent five years at Tom Hanks and Gary Goetzman’s film/TV company, Playtone. Josh worked in a variety of development and production capacities for the company's diverse slate of films, HBO miniseries and on-going series.
Josh formed the first digital media strategy for Playtone, resulting in original YouTube content from Tom Hanks, a 16 episode talk show parody in partnership with Lexus, and ELECTRIC CITY, a 20 episode animated series in partnership with Reliance Entertainment and Yahoo. Josh developed and co-wrote ELECTRIC CITY with Tom Hanks. In addition, Josh project-managed and co-wrote a companion digital graphic novel and episode viewer app for iOS and Android devices. During his time at Playtone, Josh worked as a production executive on LARRY CROWNE, written and directed by Tom Hanks, starring Hanks, Julia Roberts and Bryan Cranston. He was also involved in the design and construction of a new state-of-the art editorial facility for the companies' projects.
Previously, Josh worked in several positions at DreamWorks SKG including marketing of live-action and animated films. Upon the conversion to an all CGI infrastructure, Josh segued to feature animation production for DreamWorks Animation.
Beginning his career in live theater, Josh spent three seasons in audio/media design for the Lincoln Center Festival in New York City. Josh worked on dozens of theatrical productions, including the multi-venue, multi-format THE ANGEL PROJECT for director Deborah Warner.
Josh wrote and directed the short film KOREATOWN, which won the 2010 audience award at the DancesWithFilms Festival in Los Angeles. He has written and performed live storytelling monologues at an assortment of venues, including the annual Los Angeles Times Festival of Books.
Josh has taught classes, written about digital media for The Hollywood Reporter, spoken on industry panels and sits on the advisory board of RX Laughter, a non-profit organization which studies and utilizes humor and media to treat seriously ill patients. He has master’s degree in writing from USC.
Josh is currently working on a new, confidential intellectual property for Microsoft Studios.